TOTAL VISIBILITY IN SPORTS
Building on the company’s rich foundation, Zebra has boldly challenged the status quo in sports by introducing patented RFID technology to deliver a paradigm-shifting, player tracking system in professional sports. Zebra MotionWorks™ Sport enables a trove of data for real-time insight. As its full spectrum of capabilities continues to be leveraged across multiple sports properties, its impact will be significant. New player tracking insights will change how fans relate to sports through cross-channel engagement and forever transform coaching and player personnel evaluations..
MotionWorks Sport is revolutionizing how scouts, coaches and trainers evaluate players. This solution allows trainers to keep athletes at peak performance by developing bespoke training plans based on individual metrics and fatigue thresholds. The proprietary software further enables NFL coaches to sync with official Game Day data and integrate it to quickly optimize training.
Zebra’s solution enables a consistent, data-forward analysis method, allowing coaches to strategize in-game and in-practice using real-time data to adapt and be endlessly nimble in play-calling. Whether assessing route running patterns, evaluating grouping and formation, analyzing the separation distances on pass coverage or assessing quarterback pressure, there are limitless, highly customizable applications.
This proprietary real-time player tracking solution enhances fan viewing through television broadcasts, mobile engagement and in-stadium, enabling fans to view never-before-seen real-time player data and compelling new performance insights. This has made for a more immersive viewing experience, increasing fan attentiveness, connectivity and the understanding fans have of players, teams and on-field strategy.